About Us

About vAuto Canada

Beyond Inventory Management

vAuto was founded in 2005 by a group of automotive industry veterans determined to provide dealers with a new way to manage their used vehicle inventory in a new era of the automotive industry. By launching groundbreaking technologies, vAuto empowered dealers to improve their used car profitability and turn rates, even as consumers grew more informed and their demand for transparency created fierce competition for sales. Built on thought leadership from founder and industry visionary Dale Pollak, vAuto’s technologies delivered real-time supply-and-demand metrics in software tools that seamlessly applied Velocity® principles to its customers’ used vehicle operations.
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about vauto canada couple looking at car options on tablet inside car dealership
Performance Management
Since its inception, vAuto has been committed to providing ongoing training, proactive coaching and support to ensure dealers achieve results they never thought possible. vAuto couples its premier software solutions with industry standard–setting Performance Management for dealer clients. Each dealer has a dedicated Performance Manager to help run Provision and Conquest to their fullest potential.
Crossing the Canadian Border
vAuto has always been about helping dealers. In 2011, vAuto took the leap to expand into the Canadian market and gave dealers access to the most powerful inventory management software and live data insights available. By establishing an exclusive strategic partnership with TRADER Corp., vAuto solidified its position as the most powerful used-vehicle software in Canada.
vAuto is dynamic and constantly improving. In 2013, the Provision report card was launched. Now dealers could see exactly what vehicles bring the most value to their dealership in a single glance. The better the letter grade, the better the buy.
Partnering and Provisioning
In the same year, vAuto partnered with autotrader.ca to bring exclusive clickstream data straight to dealers’ desktops. Also in 2013, the Stocking module evolved into what is now called the Provisioning tool, giving dealers the insights they need to build a precise inventory to fit their live market.
Efficient Merchandising
vAuto understands the importance of effective merchandising. That’s why, in 2017, they launched the Merchandising module. Now dealers can create and update listings for every vehicle, across all third-party sites. With fast and effective merchandising, dealers can drive more traffic and make more sales.
Expanding the Product Mix
The provision suite continues to expand to meet the demands of a dynamic market. In 2019, vAuto launched iRecon to help dealers streamline the reconditioning process. iRecon gives dealers total visibility and control of their used-car reconditioning process to cut the slack and get cars front-line ready faster.
AutoWriter Introduced
Also in 2013, vAuto launched AutoWriter in Canada. With AutoWriter, dealers can stop wasting their time and create hyper-relevant, compelling vehicle descriptions in seconds. Saving time saves money, and vAuto is constantly evolving to save dealers time so they can focus on what matters.
Multi-Dealership Connectivity
The days of “every dealer for himself” are long gone. vAuto launched the Enterprising Dashboard so that dealer groups can work together to create a unified, dynamic flow and optimize the effectiveness of their stores, all from one user-friendly dashboard.
Exponential Growth
Since launching in 2011, vAuto Canada has seen an explosive rate of adoption. Today, vAuto is working in lockstep with well over 2,000 of Canada’s top-performing dealers, making it the most widely utilized inventory management solution in the country.

vAuto Founder

Dale Pollak

Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, Provision ProfitTime®, debuted at the 2019 NADA convention, helping dealers embrace an investment value–based used vehicle management methodology. Prior to Cox, Dale led vAuto to become the premier inventory management solution provider for franchise and independent dealers. Dale pioneered the Velocity Method of Management®, which has been adopted by thousands of dealers. Dale has written five books, the latest of which, “Gross Deception,” was released in 2019.

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