About vAuto Canada
Beyond Inventory Management
vAuto was founded in 2005 by a group of automotive industry veterans determined to provide dealers with a new way to manage their used vehicle inventory in a new era of the automotive industry. By launching groundbreaking technologies, vAuto empowered dealers to improve their used car profitability and turn rates, even as consumers grew more informed and their demand for transparency created fierce competition for sales. Built on thought leadership from founder and industry visionary Dale Pollak, vAuto’s technologies delivered real-time supply-and-demand metrics in software tools that seamlessly applied Velocity® principles to its customers’ used vehicle operations.
Dale Pollak serves as executive vice president for Cox Automotive, a position he’s held since the company he founded, vAuto, became part of the Cox family in 2010. At Cox, Dale helps drive integrated innovation across the company’s auction, media and software divisions to help dealers increase efficiencies, sales volumes and profitability. The latest innovation, Provision ProfitTime®, debuted at the 2019 NADA convention, helping dealers embrace an investment value–based used vehicle management methodology. Prior to Cox, Dale led vAuto to become the premier inventory management solution provider for franchise and independent dealers. Dale pioneered the Velocity Method of Management®, which has been adopted by thousands of dealers. Dale has written five books, the latest of which, “Gross Deception,” was released in 2019.